Digital Growth Proposal
Prepared for: Hutchison Brothers
Date: June 16, 2025
A Strategic Partnership for Market Leadership
This proposal outlines a strategic partnership designed to transform the digital presence of Hutchison Brothers. Our primary objective is to build a robust digital foundation that accurately reflects your superior craftsmanship and supports your ambition to become the premier cabinetry and casework supplier for contractors across Arkansas.
The following two-phased approach will first establish a professional and highly visible "Digital Headquarters," then build upon that foundation to create market-leading B2B tools that will drive long-term growth.
Phase 1: Foundational Build & Growth
Our immediate focus is to correct critical deficiencies and build the core assets required for market visibility and credibility.
One-Time Investment
Setup & Development
Galifrey Web: New Website Development
- Custom, B2B-focused design on the scalable Galifrey Web platform
- Strategic sitemap and user flow architecture
- Full on-page & technical SEO implementation
- Creation of up to 10 initial pages with professional content
- Mobile-responsive design and Core Web Vitals optimization
Galifrey Local: Presence Management Setup
- Correction of all existing listing errors
- Creation of new listings on 70+ platforms
- Optimization of Google Business Profile for new showroom
- Synchronization across the Galifrey Local network
Total One-Time Investment
$0
Ongoing Investment
Management & Growth
Galifrey Local: "Local Growth" Plan
- Ongoing listings management and suppression
- Proactive review monitoring and response management
- Review generation campaigns to build social proof
- Monthly local content posting (e.g., Google Posts)
- Comprehensive reporting & quarterly strategy call
Galifrey Web: Website Support & Maintenance
- High-performance hosting on the Galifrey Web platform
- Daily backups and ongoing security monitoring
- Includes up to 1 hour of content updates per month
Total Ongoing Monthly Investment
$0
Phase 2 Projection: The Contractor Hub
Once the foundation is established, the next logical step is to build the market-defining B2B tools that will make Hutchison Brothers the indispensable partner for contractors in Arkansas.
Secure Contractor Portal
A password-protected area for exclusive pricing, technical specs, and order history.
Project Status Tracking
Allow partners to see the real-time status of their orders, from drafting to delivery.
Interactive Quoting Tools
Empower contractors to generate quick, accurate estimates for their clients.
Projected Investment Range for Phase 2:
$15,000 - $35,000+
Our Collaborative Process
We are excited about the potential to partner with Hutchison Brothers and are ready to begin immediately. To move forward, the next steps are:
1. Agreement & Kickoff
Review and approval of this proposal, followed by the execution of our Master Service Agreement and processing of the initial investment.
2. Project Deep Dive
A collaborative deep-dive meeting to confirm design direction, gather all necessary assets (photos, final text), and align on the project timeline.
3. Build & Review
Development of the new digital assets with regular check-ins for your feedback, ensuring the final product perfectly matches your vision before launch.
