Creative Audio Overview
Note: To make the key findings from our comprehensive audit more accessible, we've engineered this creative audio overview. It uses AI to translate the technical data into an engaging 'Deep Dive' podcast format, designed to highlight the core strategic insights.
A Strategic Partnership for Growth
Prepared for: Hutchison Brothers
Date: June 16, 2025
Our Understanding & Vision
Our comprehensive analysis confirms a significant opportunity for Hutchison Brothers to become the premier casework and cabinetry supplier for contractors in Arkansas. The following proposal outlines a strategic, phased approach to build a dominant digital presence that reflects your superior craftsmanship, addresses the specific needs of your target B2B audience, and creates a clear path to achieving your long-term market leadership goals.
Phase 1: A Collaborative Investment Estimate
This is a preliminary estimate designed to serve as a comprehensive starting point for our discussion. We believe in building the right package for your specific needs, and the final scope and investment will be collaboratively defined during our kickoff meeting. This ensures our partnership aligns perfectly with your immediate needs and long-term vision.
Recommended Foundational Package
The essential first steps to build your digital headquarters and secure your digital front door.
One-Time Setup & Development
Galifrey Web: Website Development $7,500
To establish a professional, high-performance "Digital Headquarters" that serves both homeowners and contractors effectively. Includes strategic design, copywriting for up to 10 pages, and full SEO implementation.
Galifrey Local: Intensive Presence Setup $2,000
To correct all existing online listing errors, establish a consistent and optimized presence on 30+ key platforms, and fully prepare your Google Business Profile for the new showroom launch.
Required Ongoing Retainer
Galifrey Local + Web Support
This essential retainer ensures your new assets are maintained, secured, and that your local visibility continues to grow month after month.
Required Monthly Investment
$0
Optional Growth Services Menu
To accelerate growth, we can bundle any of the following services into a custom monthly retainer.
Content Marketing
Build authority and attract high-value organic traffic with SEO-optimized blog posts and articles showcasing your expertise.
Avg. Retainer: +$750/mo
Social Media Management
Engage with homeowners and contractors on platforms like Facebook and Instagram to build a loyal community around your brand.
Avg. Retainer: +$500/mo
Paid Advertising (PPC)
Drive immediate, targeted traffic and leads with strategic ad campaigns on Google Search and other relevant platforms.
Management: +15% of Ad Spend
Project Photography
Professionally capture your best work to build a stunning portfolio that proves your quality and craftsmanship.
Avg. Project: $1,500+
Brand Videography
Create a compelling brand story video for your homepage or short-form content for social media to connect with your audience.
Avg. Project: $2,500+
Brand Strategy & Design
Refine your brand identity with an updated logo system, messaging framework, and comprehensive style guide.
Avg. Project: $3,000+
Email Marketing
Nurture leads and stay top-of-mind with both homeowner and contractor audiences through targeted email campaigns.
Avg. Retainer: +$300/mo
Advanced SEO
Dominate search results for high-value keywords with advanced backlink building and technical optimization.
Avg. Retainer: +$1,500/mo
Strategic Consulting
Gain high-level strategic oversight and marketing direction for your internal team without the cost of a full-time executive.
Retainers from $3,000/mo
The Path Forward: Our Collaboration
This is where your vision truly takes the lead. Upon agreement, we will begin a rapid, collaborative process to build your new digital headquarters.
1. Agreement & Kickoff
Finalize the scope of work and investment, execute our Master Service Agreement, and process the initial setup fee.
2. Project Deep Dive
A collaborative meeting to confirm design direction, gather all necessary assets (photos, final text), and align on the project timeline.
3. Build & Review
Development of the new digital assets with regular check-ins for your feedback, ensuring the final product perfectly matches your vision before launch.
Building for the Future: The Contractor Hub
The Galifrey Web platform is the essential launchpad for Phase 2: building the market-defining B2B tools that will make you the indispensable choice for professionals.
Phase 2 Core Features
- Secure User Authentication for Contractors
- Personalized Project & Order Dashboards
- Interactive Quoting & Estimation Tools
- Exclusive Access to Technical Documents
- Integration with Project Management Systems
Strategic Business Impact
- Deeply embed Hutchison Brothers into contractor workflows.
- Create a significant competitive advantage over regional suppliers.
- Streamline the quoting and ordering process, saving time for all parties.
- Provide a premium, modern experience that reflects your brand quality.
Projected Phase 2 Investment Range:
$15,000 - $35,000+
